avito business 360
Avito — Russia’s largest classifieds platform — was launching Business 360, a section where an owner buys equipment, finds contractors and hires staff without leaving the platform. Our job was to explain that to restaurant owners.
B2B products are usually sold as a feature list, and nobody reads a feature list. So we built a special project instead: a long read, a comic carousel for social, and banners inside owner dashboards. I created the character and every visual around her.
show the daily grind, not a feature list
We played the owner’s day for laughs. Every problem she runs into is one section of the service.
building the lead character
Five takes on Lena. We went with the fifth: cartoon outline, dark glasses, beige blazer.
character sheet and locations
To keep Lena identical from frame to frame, I generated a character sheet and the locations separately, then assembled the comic out of them.
Nano Banana and Seedream for generation, Magnific for upscaling. Every frame finished by hand in Illustrator and Photoshop, final assembly in Figma.
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lena ended up everywhere
A comic carousel for social, illustrations for the long read, and banners inside owner dashboards.
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results