kale
We came up with an offline event together with Kale bistro. To carry it, we made a card game for couples and friends.
The cards stay in the bistro — want to play, come over. Some carry a QR code that opens a guide or a themed piece on the site.
how it was made
I started in the models: generated a few directions and mocked them up straight away, to see how the cards would read in print.
Same place I built the raster asset library and traced it to vector with AI. Every path I then cleaned up by hand in Illustrator.
In Illustrator I laid out the cards and prepared print files: bleeds, colour profiles, ink coverage. From the same asset set I also built the bistro’s cocktail menu.
drag
results
> 3Mtotal event reach
28 cardsprinted and on the tables